Corporate ID: Project 1: Museum Rebrand
Pizza Brain: The Museum of Pizza Culture
1. What was your initial reaction to the Whitney identify system after reading the first article?
First off, I read that the new branding for the Whitney Museum was criticized for its simplicity. I myself love simple designs and something that isn’t overly busy. I also love how different and creatively this logo is compared to what you normally see for museums. It was interesting reading about the detail and thought behind the design of their logo.
2. In your own words, described what responsive design is. What are the pros and cons of applying responsive design to an identity system?
To me, I think I would describe responsive design as something that works in many different ways; that it doesn’t have to drastically change just to fit on a button or t-shirt or anything else. Pros to this would be that it can work in different ways for branding (that the whole design doesn’t have to change just because it doesn’t work on certain promotional pieces, etc.) A con would be that a designer may have a great design, but it doesn’t work in all these different ways, resulting to them having to think of a different design to work.
3. The new Whitney identity has been criticized as boring and duplicitous due its simplistic, open-ended design. Do you agree or disagree- why? Are boring and simple one in the same?
I would disagree that it is boring and simplistic. A lot of designs nowadays are leaning more towards simple and minimal and I myself really enjoy designs like that. I don’t think it needed to be anything extravagant and busy. The simplistic part of it makes it look very clean. Boring and simple can be the same, but also very different. In design, boring to me would be something that isn’t very eye catching and doesn’t draw people into wanting to go to a place or buy from a place, etc. Not saying simple can’t be eye catching, but there are a lot of designs that are very simple, but can still catch people’s eyes. They are still very pleasing to look at and aren’t made out to be boring because they aren’t necessarily busy.
Pizza Brain Museum
· Located in Philadelphia, PA
· Features the largest collection of pizza memorabilia in the world:
· toys, puzzles, magazine ads, comic books, etc.
· ‘stainless steel pizza cutter shapes like the USS Enterprise, a Teenage Mutant Ninja Turtles Pizza Drop, plinko arcade game circa 1990, an original Spanish poster print of the film Do the Right Thing and more than 150 vinyl 45s and LPs spanning 6 decades honoring pizza in song and lyric’ (en.wikipedia.org/wiki/Pizza_Brain)
· “Give Pizza Chance”- May 2010; pizza served as muse for more than 25 artists who displayed work at a local gallery
· Co-owner Ryan Anderson designed the restaurant:
· “took cues from mom & pop pizzerias and borrowed from the television set color palettes of the 1970s and 1990s to create a vibrant space”
