Corporate ID: Project 2: Olympic Bid Logo

Winter Olympics: Seattle, Washington, USA

Facts: 2020 population: 737,015 - Largest city in Washington and Pacific Northwest - December is the coldest month - First economic growth boom was through the timber industry - Shipbuilding boom during WWI - Klondike gold rush was the greatest boom period for Seattle after gold was discovered - Space Needle was built in 1962 for the Seattle’s World’s Fair - The 520 (the world’s longest floating bridge) connects Seattle and Medina across Lake Washington - Ranked the most literate city in the country - Among the 50 largest U.S. cities, ranked as the 39th most racially diverse (or 12th least diverse) - Known as the Emerald City (lush evergreen forests) - 10th best places to live in the US-Famous for being environmentally friendly - Public transportation system is ranked number one in the nation - city flower: dahlia

Top Attractions: Seattle Center & the Space Needle, Pike Place Market, Discovery Park, Chihuly Garden and Glass, Pioneer Square Historic District, Hiram M. Chittenden Locks (Ballard Locks), Alki Beach Park

Languages Spoken: English (5,195,196), Spanish and Spanish Creole (521,751), Chinese Languages (81,650), Vietnamese (60,094), Russian (56,537), Korean (48,065), African Languages (40,932)

Rationale:

The city of Seattle has the nickname “Emerald City” so I chose to go off of that for the concept behind my Olympic bid logo design. I used a simplified diamond shape so it could be readable at a large and small scale. I also incorporated the Space Needle into the diamond shape since it is Seattle’s most well known and recognizable landmark. Since this logo design is for the Winter Olympics, I chose two cool emerald greens for the color palette. I used the font Quantify for “SEATTLE” and chose this font because it has similar broken up parts like the diamond logo. I also used the font Exo, a simple sans serif, for the year for contrast.